Journalism

Here are some examples of journalism/blogs presentation techniques that I like, am inspired by, and don't want my magazine to be like.

Perez Hilton is one of the most famous celebrity journalists today, he is known worldwide for being hot on the heels of celebrity gossip and disliked by most of Hollywood for it. His website/blog is very crowded and information is not laid out easily for readers, the design of this website is an example of how I don't want my magazine to look or feel. The reader needs to feel relaxed and in control, not searching frantically for the next bit of information worried that they'll miss it.

Here is an example of newspaper Daily Express' celebrity news section called Day and Night. I regularly skip to this part of the newspaper (in paper format) and I like to tone it is written in, the images are appropriate, and the news is interesting and not just celebrity gossip. They write about upcoming film news, popular music updates; celebrity gossip without the cheap opinions. The writers are able to speak in a way that isn't patronising but does engage you.

Another column from the Daily Express I enjoy reading is Vanessa Felts'. No matter how she has appeared on TV as a celebrity, when reading her articles she comes across very real and just like the rest of us. It's very re-assuring to have that in a writer, to empathise with the reader without patronising them. My magazine will need to connect with the reader to gain their trust and support in the magazine as a brand.

Drawn Flatplan

This is a drawn flat plan for my magazine, it shows the name and slogo I have chosen and the layout for the images and article names etc. My front page main image is yet to be decided but some ideas I have so far are;

• Using an image from the photo shoot with my band
• Reflecting on the slogo and choosing a model to showcase an unusual talent; mime? (could incorporate fashion.) Circus performance? (clown, trapeze, juggling.)

Magazine Presentation

Magazine presentation

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Flat Plans

This is my front cover plan. This will act as the template for my magazine front cover.

Fonts

These fonts are going to help me to draw up my own font for my masthead. The first font is called Queretarotaro and is stratchy and emphasises on one letter; 'T'. The second font, Tschich, is more clear cut and again emphasises the 'D'. I want a font which pulls attention to one letter or makes one letter larger than the others, I would also like to use a font which is soft and uses curves, like font two, as this would soften the colourful front page. The first font would not be a very font for my front cover as it is too sharp and messy and would only confuse the page. The font Tschich is a good example of what I want to design.

Colour Scheme MoodBoard

 

These are two quick sketches of my front colour layout to show colour co-ordination. The first is full colour, the colours are bright, and too clashing, to tone down these colours I added a black and white copy of the image and changed the opacity of the image to 50%, this gave me the second image. It appears much more toned down now, the colours are more complementary to each other and are not too blinding.



Chosen House styles, Names and fonts etc.

Chosen magazine name; Distinct.

Chosen slogo; Being different gives you a voice.

Chosen house style; I will use bright coloured images, text boxes, words, logos etc against a dull background. The colours however will be toned down using the opacity tool on photo shop which I have shown earlier.

Photo shoot; For my bands photo shoot I will being taking the theme of famous music images but with an original re-imagining. I will try to re-create the flaming guitar but using a guitar soaked in water, paint, or mud, this could be done using photo shop or for real. I would also like to do coloured face-paints inspired by Kiss and Robbie Williams but using inappropriate colours and very un-rock related designs. The very much copied guitar smashing pose could be recreated by smashing one into a pile of soft feather pillows, with feathers thrown in front of the camera as well (in added in post production). My final photo shoot idea is a Slash impression with an ideal wig and clothes but with changes to the face; perhaps a comedy mask, disguise face or comedy glasses.

Magazine Names, House Styles etc

Potential Names and Slogos

• Friday; because no one gets the Monday feeling. - this is one of my favourites and I'm instantly drawn to this name however it may make the magazine out to be focused on clubbing and more leisurely.
• Tomorrow; because it's your world. - this would enhance the idea of the magazine being targeted at aspiring musicians and shows it aims to inspire and not scrutinise young people.
• Runner; get there quicker. - this is better as it suggests the audience can benefit from the magazine, as if the magazine is offering some much needed help. The only problem with this name is the context, as it does seem more like sports magazine without having further knowledge of its content.
• Zone; get in it. This may seem a little like a games magazine name, but it suggests focus and seriousness. This is the magazine which could help artists find their way.
• Stadium; Play to the masses. This is a good name as it represents what I am aiming to put across, it suggests live music, real artists, and instruments, this is a music magazine for professional serious musicians.
• Distinct; find a different path. This suggests something different, a new way of looking at something, a way of infiltrating the gap in the market. It would seem aimed at the minority.

Potential House Styles

• Very colourful. Plain white/cream background with splashes of colour in text boxes, cover lines, title, photos - this seems the better option as it reflects how the target audience feel about their music; they are passionate and in your face.
• Black and white, glossy grey colours, tones down - this could also work but from a different perspective, the audience are mature and intelligent, they will want to read more formal material that is taken seriously.

This may become too dull however, so I may create a mixture of the two by using lots of colours but drain it and make it seem washed out.

Photo shoot Themes

• Classic images from music - This theme would be having the band re-create some classic images from the music world such as the flaming guitar, black and white face paint and the smashing guitar. However the images will be re-imagined such as the flaming guitar becoming a guitar drenched in water or paint, or the smashing guitar being launched into a pile of pillows. This is the theme I think could work best as it looks at real classic music but makes it fun and interesting and not a copycat shoot.

Unique Selling Point

The aim of my magazine is to suit the needs of musicians, or upcoming bands. The magazine should be contemporary but be aimed at young people who take music seriously and want to enter the music bussiness.

Photoshop Example

This a photoshop trial to show the techniques; gaussian blur, marquee tool, and text to create cover lines.

Once the text and rectangle were in place I linked the layers to secure their alignment with each other.

This is an example of opacity change. The layer is duplicated and turned black and white, then the layers opacity is edited to let a certain amount of colour in. This technique could help me with my house style as I want to use toned down colours.

Audience Research

Reader profile

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Questionnaire questions 7,8,9,10

 The seventh question is way of finding out what the readers interests are outside of music and if I could incorporate it into the magazine. The most popular genre was 'Comedies' by a margin of about 35%, this took me by surprise as reality TV is usually the most talked about thing between teens. This is useful to know though as it means I can incorporate items such as reviews of new comedies, recommend comedy shows, tours, films, books or even comedy bands.

The eighth question was about spending money on music, it told me that most people spend as little as £5 on music per month and the votes decrease as the money goes up. >£30 received no votes which shows me that the readers will most likely not be elaborate spenders.

This question showed me that the readers are interested in festivals/gigs and the only thing restricting them from going is the cost and the opportunity. It could therefore prove useful to show relevant information about upcoming gigs in the magazine and show ticket prices or even pick out shows which at a lower price. This question was useful as it showed me that the interest was there for live bands.

Question ten is the most important question as it will help to shape the magazine, give it a house style and develop character. This question was about peoples preference to styles and layout. The choices which proved most popular were 'Lots of imagery' and 'Easy to read', I must now use these styles to influence my design and try to avoid, 'Newspaper format' which received no votes.

Theses choices reflect how teenagers/young adults like lots of imagery and information presented in way that is fun yet easy to navigate.

Questionnaire questions 3,4,5,6

 The third question is about which type of websites people spent time on, the results showed that over 90% went on social networking sites and was the most popular by nearly double. The second most popular choice were video sites; primarily YouTube. The two most popular results show that nearly everyone wants to stay in the loop with others and behave in a sociable manner, interacting with video, personal updates and messages. This very much reflects the culture of today and was entirely what I expected to see. There was a slight interest in shopping and music websites but not enough to make it a priority in my magazine, it also makes me question, is there a point in including fashion items if they have no intention of buying them? 

The fourth question was about the resources people have to access music. Do they rely on friends to provide new information? Does the media showcase enough new music? The most popular choices were 'From Friends' and the 'Media', this means that these are the two most reliable sources; this could lead to having a readers forum where people can put forward new artists they like, as the readers could trust the suggestions, because its coming from a media source and real people similar to themselves, it could be the most effective way to showcase new talent.

 The fifth question was about priority of articles in my magazine. The parts of a magazine which proved most popular were quizzes, and interviews. I think the quizzes section was most popular because it's a way for the reader to connect with the magazine, also it's accepting to know others have taken part in the same quiz, therefore there is a feeling of inclusion. The interviews section did well as it provides information on interests and shows readers that they have a common interest. This is also why posters/photos received a lot of votes.



The sixth question was about finding out how much the readers would respect music. The majority of people, when asked 'Do they illegally download music?', answered 'Never'. The second most popular answer was 'Sometimes but I pay for some', both answers show me that generally people do respect the music industry and pay for music. This means that they might be willing to pay a bit more money for the magazine, they wouldn't mind paying for lesser known music in which they wouldn't find free downloads of, and that they have a strong interest in music.

Questionnaire Evaluation Questions 1&2

This is my questionnaire I devised to find out information about magazines. This research will help me to design my own magazine which attends to the majority of the readers needs. I chose to give the option of multiple answers as I wouldn't want to limit their opinions. The first question is 'What magazines genres are you interested in?', I chose this question because it can help me decide on the best house style to use, the best angle to come from, and what type of language to use.                                     The response I received was varied, the most popular choice were 'Gossip/Celeb magazines', and the weakest choice were 'Classic Music magazines', this may be because the target audience is younger than average, popular culture is more relevant and interesting nowadays, and magazines such as Q and Rolling Stone are very sophisticated and mature. 'Fashion magazines' came second with 50%, this is also a youth interest, fashion and appearance is much more associated with music now than 50 years ago. It is important for readers to sense artists' personal fashion styles to relate to them, especially for the younger generations. 'Womans magazines' and 'Contempary Music magazines' were in the middle with about 30% each, this shows these are more secondary interested, and not as important for me to take into account.

The second question was 'What genres of music are you interested in?', this question can help determine which musical style to focus on, how the photography should represent the artist, and what questions put to the artists would be interesting to the reader. The results I got were quite easy to read, the most popular choices were Pop/Dance/Electronica, and Contemporary R&B/Hip-Hop/Rap, these are the genres which have dominated the charts for the last 5 years so this was no surprise.

Alternative/Indie/Rock and Metal/Heavy Rock received fewer votes but still compiled a substantial amount of the total. This may because Indie is a popular festival genre and had a surge of popularity a few years ago. Blues/Country/Classic R&B received no votes, which is not surprising as the people I asked were a lot younger, however I was expecting some interest in that category from younger people who had been influenced by their parents perhaps.

The clear musical genre choice would be to design a magazine for Pop and R&B, however since the Alternative/Indie/Rock category received more interest than expected I may choose to orientate my magazine towards festivals, Rock music and maybe a secondary influence to make it differ from other magazines already on the market.

The type of magazine I will design should incorporate gossip, news segments and fashion items as they proved to be the most popular styles.

Questionnaire Results

What Magazine genres are you interested in?	Total
Women's magazines	28.60%
Gossip celeb magazines	64.30%
Classic music magazines	14.30%
Contempary music magazines	35.70%
Fashion magazines	50%
What genres of music are you interested in?	Total
Alternative/Indie/Rock	35.70%
Metal/Heavy Rock	14.30%
Pop/Dance/Electronica	57.10%
Contempary R&B/Hip-Hop/Rap	57.10%
Blues/Country/Classic R&B	0%
What type of websites do you use most often?	Total
Video - youtube	57.10%
Social Networking	92.90%
Music/Radio	21.40%
Shopping	21.40%
Information	42.90%
Where do you hear about new music?	Total
From Friends	71.40%
Media	64.30%
Research	28.60%
Charts	50%
From other artists	35.70%
Do you illegally download music?	Total
Yes its easier	14.30%
Yes music is too expensive	21.40%
Sometimes	14.30%
Sometimes but I pay for some	28.60%
I have done but rarely	14.30%
Never	42.90%
Which parts of a music magazine to you skip to?	Total
Reviews	23.10%
Interviews	38.50%
Information	15.40%
Posters/ Photos	30.80%
Quizs	46.20%
Which TV genre do you like?	Total
Dramas	42.90%
Soaps	28.60%
Comedies	78.60%
Reality	28.60%
Chat Show	21.40%
How much do you spend on music per month?	Total
<£5	57.10%
£5<n<£15	35.70%
£15<n<£30	14.30%
>£30	0%
Do you attend gigs?	Total
No it doesn't interest me	14.30%
If the right band came along	57.10%
I would if I could afford it	7.10%
Yes all the time	28.60%
How do you like information presented?	Total
Messy; a lot of information with lots of imagery	14.30%
Easy to read with simple layout and few images	42.90%
Lots of images with captions	57.10%
Newspaper format; cells with correlating images	0%
Sparse; one article with one image per page	7.10%

Music Magazine Questionnaire

This is a screenshot of my questionnaire as part of my research for my music magazine. I asked 10 questions, and gave the option of mutilple answers. This has resulted in getting more information from fewer people. The left shows the first two questions' results, from here the first question has a slight favourite and a more obvious lesser preference.

The second question shows a tied favourite with another answer not far behind, there is also one answer without any votes.

Above I had explained each question and evaluated the results individually.

Magazine Contents Page Analysis

This is the contents page for a Home Improvements magazine. This is a good example of a well designed magazine.

The images are clearly celled and the rounding of them makes it softer and more aesthetically pleasing. The large numbers on the images also suit as they are in a soft font and white is a colour which doesn't clash with anything. The magazine should be very visual and inspiring so the images should not be distracted from, and this magazine succeeds in this. It engages the audience by not giving too much away in the images thus the reader will be curious and read on.

The listings are simplistic, easy to read and do not get lost in the over-powering imagery. The way the text and numbers are spaced apart is very clever as it eludes the idea of space and relaxation, which is what the reader wants from a home improvements magazine. If the reader feels the magazine stays true to its intentions then they will be more likely to respect it and buy it again.

The only bold colour used outside the images is the red bar running across the top of the page and the numbering. The colour used is warm and natural; this is a suitable colour for a magazine based on the home, a blue colour would be cold and a green would feel too outdoors. The numbers are written in the same colour which gives the magazine its house style and connects the different parts of the page together.

Overall the page works well as suited to its theme, the colour is not over used and the emphasis lies within the imagery, an ideal way to present a home design magazine.

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Magazine Double Page Spread Analysis

This is a double page spread by NME magazine and features Lily Allen as the lead article. The main image takes up half of the page and dominates it, the colours are also very strong against a white background and black text. Her body language shows she putting herself, and her opinions, out there and not afraid of the response she gets. The tartan shirt is very in keeping with the house style as it reflects rock 'n' roll, festivals and a boyish image. The striking eye make-up is made to match her dark hairstyle and emphasise her fair skin, this gives her a Gothic/rock look.

The pull quote is used as the title for the article, this is unusual to not have a main title and makes it more interesting. The pull quote is presented randomly, in different sizes, and jumps out at the reader, the lettering is put in white against a disjointed black outline to achieve this. The way it uses fonts and sizes also look similar to classic ransom notes left by people wanting to be keep unidentified, this would suggest the words contain aggression, a recluse, a shyness yet threat.

The text is organised into four columns, with a flush left alignment, and starts with a drop cap. The text contrasts against the pull quote in the way it's laid out, the text is very neat, formal, easy to follow yet the title is rebellious; this helps to balance out the page.

A standfirst is used above the text and below the pull quote, it is in a neater font to the title and a larger size to the text. The words 'Lily Allen' are highlighted red, this draws the attention to the article and also links with Lily's clothes.

The theme of this article, along with NME, is rock 'n' roll and alternative music, this can be seen in the way the stars are dressed, the colours used and the presentation of text.

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Contents Page Analysis

This is a contents page from Q magazine. This issue's lead article is about The Courteeners therefore their image is used to fill a big area of the contents page. The page listings are along the left side of the page, it uses big bold numbering and black titles, this helps a skim reader find their page quicker, this is also used in the 'reviews' cell and on the main image.

The colour scheme on this page is black, red and white; they are very powerful colours and the red and black against the white background show dominance, formal layout, adult reading. A younger persons magazine might have more colours; clashing and contrasting, more going on, and more imagery but this just makes Q magazine seem more adult in comparison which is what the readers would want.

The page is organised into three cells; listings, main image and secondary feature (in this case - reviews). The page is easy to navigate, appropriate for the audience, the text and numbers are very distinguishable giving ease of accessing the correct page, and simple colour text boxes are used for the title to show the different cells.

This contents reflects well the reader's needs and wants, the house style and content, it is especially easy to navigate and has a good colour scheme, these are both reflections on an adult audience.

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Magazine Double Page Spread Analysis

This double page spread is inspired by Vogue magazine. This can be seen from the fashion orientation, the bright but complimenting colours and busy images. The appearance is very uplifting and colourful, Vogue also tends to use white backgrounds for their magazine. As a fashion magazine this is important as it gives as much focus to the images as possible.

There is a lot of linking images to the text here, this is because it is a very visual magazine and could work well with very little text at all. Although there does appear to be a lot going on in this double page spread, the text and imagery are laid out in an easily navigational fashion and the space is made good use of. The main text is laid out in three straightly aligned columns; this helps the organisation of the article by making a busy page seem less crowded.

The text is neatly laid out and uses simple fonts, at the start of the main text a drop cap is used, this is a popular way in the media to start off an article; it makes the text more interesting and unique.
As this article is more an investigation than an interview, a pull quote is not used as it would not conform or be relavant. A secondary title, standfirst, is given; "How to Stay in the Style Loop", this shows that fashion/style is a continuing genre of the magazine and that this article is purely an extention on this.

The lead image here is the photo of the woman/maniquin in the blue coat. It is bold and relates to the theme, the layout of the photo is also nicely done with complimenting decoration and interesting use of imagery with the ghostly background.

Overall this double page spread works well if not a little too crowded, it could have benifited for fewer images however it balances it out by straightening the text and giving each image a 'section'.

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Music Magazine Front Cover Analysis

This is a front cover page from Rolling Stone magazine and features Amy Winehouse as the lead article. The main image used of her overlaps over the masthead, this is frequent in magazines such as Rolling Stones as it is well-established and the font alone is recognisable enough without the whole name needing to be seen.

Her expression is very powerful and almost rebellious, her eye-contact with the reader makes an instant connection of, 'What are you looking at?', it keeps up her threatening appearance but vulnerable inside. This is further suggested with her lead article title, "The Diva & Her Demons", this uses alliteration to make the title flow and make the words seem to be connects to one another. The 'diva', in the title, refers to her stage presence, attitude, and out-of-control reputation, the 'demons' increases the front that she is insecure, vulnerable and not in a good frame of mind. The article suggests Winehouse will open up and explore these problems, giving the reader some insight.

Not much else is used to fill the cover apart from a left third, which is used to advertise "Summer Tours", running off a small list of names. This shows that the Amy Winehouse interview is the soul focus of the issue with little else making a mark.

This cover seems rather empty for a music magazine, however as it is a Rolling Stones magazine it is not all that surprising. Rolling Stones is a very successful, well established magazine and would not need a lot of cover lines or new interest to do well as it already has a huge number of readers. All this shows is that Rolling Stones are not afraid to take risks with their covers, and can always get away with it when they do.

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Front Page Music Magazine Analysis

This front cover is from Q magazine, it stars Madonna as its lead article with contributing popular artist's such as Kaiser Chiefs and Girls Aloud, and comedians such as Mighty Boosh, Russell Brand and Little Britain. The theme of the issue seems to be 'Woman in Music' as the lower end of the cover says, it advertises a free mini-issue special about female musicians offering names such as Adele, Duffy, Debbie Harry, Kate Bush; all predominant Female artists old and new.

All the woman linked to this issue elude power and success, the main image of Madonna reflects this also; she is holding her hand up powerfully in protecting her face, this suggests aggression and defence. Her face is mostly visible below her hood but it appears that she is looking over her shoulder, her expression shows no fear just slight interest, this could relate to her return to music; she is coming back out from under her disguise and this time she isn't going to back away easy. This is supported further with her outfit clearly inspired by boxers in the ring, her hood has the instantly recognisable silver lining, her gloves are tough and protecting and she is wearing a dark cape-like top.

All the cover lines and the left third are made to fit around Madonna's face, none interfere as she is shown as dominant, and her status as a pop legend is reassured.

The colour scheme is red and black, the red is used for the logo and lead article title, and the black is used for the background and Madonna's outfit. Most of the left third and cover lines are in white to contrast the black background and to stand out more.

Text formatting is used in the lead article tag line, "All Interview", and in the pull quote, "Stupid Question! Next!" This is used differently in each case, the first is used for surprise and exaggeration, the second is used to show authority and demand.

Overall I think this cover focus' too much on the lead article and doesn't offer much more than the Madonna interview, readers who aren't fans of hers could be put off by the mass content on her. However it could also bring in new female readers as this issue takes focus on female interests, something unusual for Q magazine.

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Magazine Double Page Spread Analysis

This is a double page spread from Dazed and Confused and is very classic and  understated. It would probably fit in with a fashion magazine judging by the photography style. The use of black and white makes it very stylish, gives it a classic look with sophistication.

The title of the article is written in two different fonts, sizes and case. This makes a differentiation between the two words, "SELF" and "obsession". It makes little of the word obsession and shouts the word self in comparison, readers are always drawn to things they can identify with, this is the whole point of an article, so the word "SELF" instantly grabs them, the word "obsession" just reels them in further. The different tones to it also make "obsession" lighter and "SELF" stand-out, furthermore; the lower/upper case difference does this also.

Regarding the photography, the models straight hair is used to contrast with her net ruff witch is wild and untamed, her plain, simple vest top is meant to take away no attention from the face and ruff. The title is also running over the vest top, showing that this is not supposes to be the main focus, however it also covers some of the ruff which actually makes the reader look more carefully to see what the words are concealing; the image gains more attention.

The text opposite the image is laid out very simply and unusually leaves the space above blank. This would suggest the magazine can afford to do this; meaning that it is well-established enough for readers to not be disappointed with lack of imagery, and as it could be valuable advertising space.

The idea and success of this article are due to it tapping into the mentally of an insecure woman seeing a beautiful model with a title maybe hinting at some reassurance for them.

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Music Magazine Analysis

This contents page, judging from the house style, is from a Music; Rock orientated magazine. The stylising of the word "DRUMMER" is very powerful; it is written entirely in capitals, black  colouring, and takes up a large amount of space. The images and text's are boxed off to make navigating easier and more information to be accessible to the reader. The main image has the caption "Exclusive" linking to it, this suggests it is the main feature of the issue, it draws the reader into the novelty of 'an exclusive interview'. The articles listed corresponding page numbers are made bolder and to stand out against the rest of the text, this means that readers wanting to skip pages can turn to their intended article a lot quicker.

The font colours used are red and black, these are very typical rock magazine colours as they elude power, intimidation, passion and danger; all traits which rock/metal music should give listeners.

All the images are given a caged effect to it, it makes it appear as if the camera is live on the action and it was not set-up as a photo shoot. This style suits the magazine as it is very raw and very real, true to artists. No airbrushing or extensive make-up sessions, for the sake of vanity, would belong with this magazine.

All space available is taken up by images, often bands, and text boxes. Gaps in the contents would make the magazine seem empty, un-exciting and bland, so it is important that all space is used wisely.

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Music Magazine Cover Analysis

 This is a cover image for Q magazine. The main image is of the Muse front man Matt Bellamy in a destructive pose, this is portraying his manic personality and is even smashing the Q logo with his guitar. The title for his article is "Matt Bellamy is out of control", this links with his behaviour in the shot. Bellamy has been dressed in black with hints of red even the guitar is black, this keeps in the running  colour scheme of the magazine, the cover lines are also written in these colours. The image is an action shot as can be seen by the blur in his guitar hand and the guitar itself, this suggests aggression and speed which are both very threatening qualities; this all fits into the theme of Bellamy being 'out of control'.

 The difference in logo (to the standard 'Q' used in other issues), is not uncommon in magazines, frequently the image will overlap the masthead or cover it almost entirely. Magazines which are well established are able to do this as very little of the masthead has to visible for it to be recognised, examples of this are Rolling Stones and Vogue.

 The rest of the magazine; left third, skyline and cover lines, fit into the conventions of a magazine. The skyline is an advertisement for itself, giving the reader information about the magazine, this is done so the skyline is visible on the shelf above other magazines. The cover lines are built around the main image, barely over lapping it, this shows again that the issue is centred around this lead article.

 In the left third, there are three articles mentioned, each of the titles are separated by deep red lines, this gives definition to the left third and the reader can identify each article individually. In the right upper corner there are more cover lines, this time they are in white boxes, this is so the text can be written in black  and red against a grey background, it means they stand out more and makes the cover more interesting.

 Finally the lower right hand corner has the only other image on the cover, and uses three different colours for its title, the number 200 is written in the boldest colour to grab attention, the band's name, The Beatles, is written also in a bold colour against the background, but the more informative part of the title is written in a bland colour. This is done because the two key parts of the title will grab the reader, 200 and Beatles already gives an idea about the article so the 'things you didn't know about' will only be read once the reader is engaged in it.

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